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SAMPLE MEDIA HIT REPORTS

LOCAL MARKET MEDIA HIT REPORT

Organic Food

1.	WMAQ-NBC CHICAGO, IL, MARKET RANK: 3
	APR 28 2007 6:00AM CT	Nielsen Audience: 47,941
	NBC5 Chicago News @ 6AM	Calculated Ad Equivalency: $600
	Calculated Publicity Value: $1,800
	30-Second Ad Equivalency: $300
	[06:22:46 AM] It's maybe 10 to 15 dollars more a month to feed your dog much better dog food. The benefit will likely outweigh the cost. It is interesting to note that the organic pet food industry is growing faster than the regular organic food industry. More on the organic pet food facts. Go to NBC5.com.

2.	WEMT-FOX TRI-CITIES, TN-VA, MARKET RANK: 92	Run Time: 0:45
	APR 28 2007 10:00PM CT	Nielsen Audience: 18,008
	10 PM NEWS	Calculated Ad Equivalency: $225
	Calculated Publicity Value: $675
	30-Second Ad Equivalency: $150
	[10:45:21 PM] Are left wondering what's safe to eat. Hundreds of people are turning to organic food as an alternative. But is organic meat really that much better than regular?

3.	KGO-ABC SAN FRANCISCO-OAKLAND-SAN JOSE, CA, MARKET RANK: 5	Run Time: 4:47
	APR 27 2007 3:00PM PT	Nielsen Audience: 27,515
	View from the Bay	Calculated Ad Equivalency: $7,653
	Calculated Publicity Value: $22,959
	30-Second Ad Equivalency: $800
	[03:25:15 PM] Are you literally selling roadside? We had a sign on the top of the road and a little folding table in the front of our garage. What is the definition of organic? Food that's produced without any synthetic chemicals. On our farms we don't use pesticides. We're keeping these chemicals out of the food, out of the air. ... But a lot of people really believe organic food does taste better. And it's better for your body. Better for the environment.

4.	KOMO-ABC SEATTLE-TACOMA, WA, MARKET RANK: 14	Run Time: 1:55
	APR 25 2007 4:00PM PT	Nielsen Audience: 53,514
	KOMO FIRST NEWS 4:00	Calculated Ad Equivalency: $1,150
	Calculated Publicity Value: $3,450
	30-Second Ad Equivalency: $300
	[04:17:14 PM] Farmers now say they're having a tough time keeping up with the demand for organic food from all over America. The organic trade association or OTA says last year, nearly three percent of U.S. food spending 16 billion dollars was on organic foods. Organic foods are those which are grown without using conventional pesticides or growth hormones.

5.	WOWT-NBC OMAHA, NE, MARKET RANK: 75	Run Time: 3:00
	APR 24 2007 10:00PM CT	Nielsen Audience: 83,153
	Late News	Calculated Ad Equivalency: $6,000
	Calculated Publicity Value: $18,000
	30-Second Ad Equivalency: $1,000
	[10:13:34 PM] our local coverage continues with the growing concern about our environment. From global warming. To organic food. To hybrid cars. To low wattage light bulbs. ... And like organic food. Organic lawn care is more expensive.

6.	WINK-CBS FT. MYERS-NAPLES, FL, MARKET RANK: 64
	APR 23 2007 5:00AM ET	Nielsen Audience: 12,189
	5am News	Calculated Ad Equivalency: $600
	Calculated Publicity Value: $1,800
	30-Second Ad Equivalency: $300
	[06:30:04 AM] Yesterday was Earth Day and it gave people an opportunity to celebrate and educate. Visitors got a chance to enjoy locally grown organic food and checked out a band. Environmental guest speakers entertained and educated the public about the importance of understanding our environment and this morning, 81 golf courses are paying fines handed out by the Southwest Florida water managers for failing to report how many gallons of water they were using.

Report Generated:	2007/04/29 21:41:54.015 (CT)
Total Story Count:	6
Total Nielsen Audience:	242,320
Total 30-Second Ad Equivalency:	$2,850
Total Run Time:	10:27
Total Calculated Ad Equivalency:	$16,228
Total Calculated Publicity Value:	$48,684

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NATIONAL MEDIA HIT REPORT

Organic Food

1.	DHLT NATIONAL
	MAY 3 2007 10:00PM CT
	Discovery Health 1000PM


	[10:29:26 PM] Once this fills up a little bit, I'll take that soil out and use it in my garden. Having trouble converting your busy family to natural foods? Organic food for a finicky palate, when we return.

2.	CNN-CABLE NATIONAL
	APR 28 2007 8:00PM CT
	Larry King


	[08:44:42 AM] Up next, the newest technology that could save your life. And eating healthy. Labels, you know they can be confusing, and organic food can cost a whole lot more. We'll show you what's what when we come right back.

3.	ABC NATIONAL
	APR 27 2007 10:35PM CT
	Nightline


	[10:35:29 PM] Plus, you are what you drink. Inside the latest organic food craze. Raw milk. It's dangerously unhealthy. Or is it? A cluster of die-hards bend the law to get it, straight from the cow.

4.	FOOD NATIONAL
	APR 26 2007 1:30PM CT
	1PM General Programming


	[01:46:40 PM] To our thickening agent in the pan here I'm gonna add about a cup of vegetable stock. Nice, deep, rich flavor we're gonna add to this dish. You can find the vegetable stock in these paper containers in the organic food section or on the soup aisle. And it's awesome because, especially if you like vegetarian cooking, you can keep it on hand to add a slow-cooked flavor to quick-cooked meals all week long. 'Cause it's in a paper box, you just pop it back in the fridge.

5.	SCIENCE CHANNEL NATIONAL
	APR 20 2007 7:00AM CT
	SCIENCE 7 AM


	[07:43:35 AM] A family of microscopic plants never seen or heard of before- Chemosynthetic bacteria. That is, bacteria which synthesizes energy, not from organic food, but from metals and minerals. Bacteria which may resemble the earliest forms of life on Earth, all living, growing, evolving in caves.

6.	TWC-CABLE NATIONAL
	APR 20 2007 7:30PM CT
	WEATHER CHANNEL - 7:30PM


	[07:30:13 PM] Now The Weather Channel will have live coverage of Earth Day. Our climate expert, Dr. Heidi Cullen, will be in Chicago at the first Evergreen Festival. She'll show us organic food and cutting edge gizmos. Tetiana Anderson will be in New York City to show us the Earth Day events going on at the park there, and in Washington, D.C. we'll have Julie Martin where her stop global warming college tour is taking place. A one-on-one interview with Sheryl Crow.

7.	CNBC-CABLE NATIONAL
	APR 17 2007 4:00AM CT
	Worldwide Exchange


	[04:00:07 AM] And some of the corporate news in Europe, Tesco, Britain's biggest retailer reported a 13% rise in full year underlying profit. After the company expanded stores and sold more clothing and organic food.

8.	CSPAN2-CABLE NATIONAL
	APR 10 2007 1:00AM ET
	General Programing 1:00AM


	[01:02:56 AM] The attrition is still under way. Each one of those losses in a major farm bill. I am going to talk about two things, conservation and the environment and organic food and agriculture. There are lots of technical aspects of this but I want to tell you what I've learned after doing this for 30 years. Yet to simplify this and normalize it let's talk about it in a way that people understand.

9.	VH1-ENT NATIONAL
	APR 10 2007 12:00PM CT
	Midday Program


	[12:27:09 PM] Rosario is incredibly healthy. She eats great. She eats organic food. Serving up red beans and rice. Rosario is smart.

10.	MTV-ENT NATIONAL
	APR 9 2007 12:30PM CT
	MTV 12:30-1P


	[12:30:31 PM] But we're gonna go shopping for health food this time. Oh. I wasn't really sure what organic food had to do with my training, but if Warwick sent her, she must know what she's talking about. There's a lot of things here that I haven't had before. We're gonna get some seaweed, so we're looking for kelp. ... Organic food? Do people really eat this stuff? It's food. ... [Laughs] this organic food was a little different than the pizza I'm used to eating. I like the seaweed, okay? Just when I thought eating seaweed was weird, things got even weirder.

11.	E!-CABLE NATIONAL
	APR 1 2007 10:00PM CT
	Evening


	[10:36:01 PM] I eat organic food and only protein. He told me in the car after the rodeo, he said that we' re just friends and he asked me if he was leading me on. I said, "no, I don' t think you' re leading me on," and he' s like, "you know, because I' m not boyfriend material," and then I said, "so we' re just friends then, right?" And he was all, like, "are we just friends?"

Report Generated:	2007/05/05 12:07:33.734 (CT)
Total Story Count:	11

This report contains copyrighted material and may be used for file and reference purposes only. Any reproduction, sale or distribution is prohibited.

INTERNATIONAL MEDIA HIT REPORT